Uudisvoogude koguja

Hanno Kindel, Media House arendusjuht, räägib e!MEEDIA seminaril teemal “Otsing, sotsiaalne ja e-post meediaplaanis”

Kuidas otsinguturundus, e-postiturundus ja sotsiaalse meedia turundus sobituvad meediaplaani ja milliste väljakutsetega seisavad silmitsi meediaplaneerijad? Kui suur osa eelarvest peaks minema uutesse kanalitesse ja kus kohast selle jaoks raha peaks tulema?
Vastuseid otsib Hanno Kindel oma ettekandes.

Vaata lisaks:

• Hanno Kindeli e!MEEDIA ettekande presentatsioon SlideShares
• Tutvu kõigi e!MEEDIA ettekannete videotega
• e!MEEDIA ja teiste internetiturunduse seminaride ettekanded SlideShares

Tööpakkumine: müügiinimene Tööandja: altex marketing Töökoht: Tallinn Algusaeg: niipea kui võimalik Kas sa tahaksid altexis töötada? Kas sa suudad aidata meil kogu oma müügipotentsiaali saavutada? Sul on varasem töökogemus interneti teenuste müügis. Ehk töötad sa hetkel mõnes juhtivas reklaami- või digiagentuuris? Suudad tagada eduka müügiprotsessi infopäringute sissetoomisest kuni tellimuste vormistamiseni. Sul on koostöökogemus nii avaliku sektori kui eraettevõtete ja agentuuridega. Sul on väga head [...]

Tööpakkumine: müügiinimene
Tööandja: altex marketing
Töökoht: Tallinn
Algusaeg: niipea kui võimalik

Kas sa tahaksid altexis töötada?

Kas sa suudad aidata meil kogu oma müügipotentsiaali saavutada?

• Sul on varasem töökogemus interneti teenuste müügis. Ehk töötad sa hetkel mõnes juhtivas reklaami- või digiagentuuris?
• Suudad tagada eduka müügiprotsessi infopäringute sissetoomisest kuni tellimuste vormistamiseni.
• Sul on koostöökogemus nii avaliku sektori kui eraettevõtete ja agentuuridega.
• Sul on väga head teadmised online valdkonnast ja sa tunned end ühtviisi hästi, rääkides nii online projektide tehnilistest aspektidest kui loovlahendustest.
• Sa oled valmis koos meie tiimiga pingutama, et tagada klientide rahulolu ja korduvad tellimused.
• Orienteerud nii kommerts- kui finantsküsimustes.
• Oled iseenda parim motivaator ja pakatad entusiasmist.
• Sa oled pigem „jah, teeme ära“ kui „jah, aga …“ inimene.
• Oled paindlik – meie väikeses meeskonnas on kõigil palju erinevaid rolle.
• Sul on väga hea kirjalik ja suuline eneseväljendusoskus.
• Sa suudad edukalt aega planeerida.
• Pöörad suurt tähelepanu detailidele.
• Sa oled efektiivne inimene, kes suudab suuri asju korda saata.
• Hoolimata sellest, et oled juba täna kogenud ja tark, januned pidevalt uute teadmiste järele.
• Sinu jaoks tähendab elu igapäevast õppimist ja suuri saavutusi.

Töö kirjeldus

Sinu töö juurde kuulub suhete loomine ja arendamine ettevõtetega, kes soovivad parandada või uuendada oma veebilehti ja tegevusi internetiturunduse valdkonnas.

Sul tuleb tegeleda altexi teenuste otsemüügiga lõppklientidele.

Sa peaksid tegema koostööd edasimüüjate ja partneritega (s.h. veebidisainerid, reklaamiagentuurid jt.), kes soovivad oma klientidele pakkuda juurdepääsu parimatele internetiturunduse lahendustele.

Sa tegeleksid e!TURUNDUS ürituste ja altexi koolitustega seonduvate toodete ja teenuste müügiga.

Ootame Sinult, et:

• Sa tuvastaksid uusi potentsiaalseid partnereid, kes võiksid altexile müügitellimusi ja päringuid tuua.
• Sul oleks eriline vaist innovaatiliste ideede ja uute klientide leidmiseks.
• Sa selgitaksid, millised on eelised altexi kliendiks või müügipartneriks saamisel – peamiselt telefonimüügi, Skype vestluste, e-posti suhtluse ja vahel ka personaalsete kohtumiste kaudu.
• Sa koostaksid müügipakkumisi.
• Sa teostaksid reaalseid müügitehinguid ja seisaksid hea lepingute allkirjastamise eest.
• Uute ideede leidmiseks jälgiksid ja kuulaksid tähelepanelikult turul toimuvat.

Pakume tagasihoidlikku põhipalka koos väga helde müügitasu ja preemiavõimalustega.

Lisainformatsiooni saamiseks võta ühendust Tõnisega (tonis@altex.ee).

Kandideerimiseks saada palun Tõnisele oma motivatsioonikiri (miks sa tahad altexis töötada?) ja CV. Mõlemad peaksid olema esitatud inglise keeles.

Kuidas luua oma internetiettevõte, mida selleks vaja on, mida arvestada äriidee leidmisel ja mis on edu pant?

Internetirevolutsioon tuleb välja 15. märts. Püsi lainel!

P.S. Järgmise 5 päeva jooksul loosin oma Facebooki fännide seast iga päev ühe õnneliku, kes saab kingituseks koha minu uuele internetiturunduse kursusele Internetirevolutsioon. Üks õnnelik iga päeva kohta, mis puudu kursuse välja tulemisest. Hakka fänniks siin: http://www.facebook.com/internetiturundus

Minu eelmise kursusega liitus üle 500 tegija. Püüdsin mõnede liitunute arvamused purki:

Internetirevolutsioon käivitub juba nädala pärast.

Background These are exciting and challenging times in the internet marketing industry, especially here in Estonia. The recession and the very real threat of a double dip (are we witnessing “dead cats bouncing” now?) in the, US, UK and other European markets means all internet marketing agencies should take precautionary steps as many clients are likely to [...]

Background

These are exciting and challenging times in the internet marketing industry, especially here in Estonia.

The recession and the very real threat of a double dip (are we witnessing “dead cats bouncing” now?) in the, US, UK and other European markets means all internet marketing agencies should take precautionary steps as many clients are likely to be negatively affected and also identify how the recession affects demand for our services.

More positively the recession actually seems to be enhancing growth in internet usage – the trend has been upwards for years but in some areas it is booming we feel.

If internet usage continues to climb, and we see no reason why it would not, then logically, demand for internet marketing services will grow too.

And then there is the competitive landscape. In Estonia altex sees far more, and better, competitors now than just one year ago. Other agencies are becoming more experienced with every day that passes and every day new, clever, people are entering our industry from traditional media sector companies.

It has also been reported in Estonian media that Estonian businesses need to improve their efficiency, focus more on skills and knowledge management and development of tech related services.
We could not agree more and we aim to be there with cost effective services that can add real value and measurable results for our clients.

Taking into consideration these and other factors altex is changing, significantly, to better serve its clients and shareholders – we must become leaner, stronger and faster if we are to maintain or improve our position in the market place.

Altex grew in 2009 and remained profitable but there is no place for complacency now, our restructuring is proactive, not reactive.

Some bold decisions have been made and more will follow.

The process will take about one year, it started last year with the decision to hire an experienced digital Project Manager to improve our processes for managing both internal and client projects. Since Andri Viiand took up the role the altex board has had time to focus on the restructuring plans.

Here are some of the key decisions we have made:

New Management

I am stepping aside as MD and handing control of the company to Tõnis Hinnosaar and Andri Viiand – they will become joint Managing Directors in the near future

Tõnis has been the rock of altex and my right hand man for quite some time now and understands more about our services than anyone else. He is also diplomatic, hard working and very productive.

Andri brings strong project management skills and an unflappable nature derived from essentially running the digital show at Estonia’s largest company, Eesti Energia, for several years.

I will be Director of Client Services Development (focusing on creating value for new and existing clients plus developing our strategic partnerships.)
I will remain the main Chairman of the Board and the majority shareholder for the foreseeable future.

There are other changes.

People
Some personnel changes are happening during the restructuring and new positions will open – we are looking for two new people right now.

Google Adwords Campaign Manager – If you are a Certified Google Adwords Professional and want to work at Estonia’s first Google Qualified Company then get in touch.

Sales Person – Altex has high visibility and is widely recognised as a leading internet marketing agency but we have never focused on active selling. That will change. We need an experienced, mature sales person to take advantage of our reputation and contacts to open more doors and close more deals. Again get in touch if this interests you.

Products and Services

Altex has developed too many! and as a result we have lacked the time to develop and market all of them properly – many people are unaware of the full range of services we offer and that’s down to us not communicating them effectively enough. In 2010 we will be narrowing our focus and improving our communications.

One of the first cuts is www.epostel.eu (email marketing software).

Why?
We spotted a gap in the market for better email marketing software and introduced Epostel. It’s a good product, however at around the same time Sendsmaily also entered the market. We do not believe there is room for two and also we feel that Sendsmaily is an excellent product and cheaper than Epostel too. In business sometimes you have to know when to quit. We will shut it down in Estonia and offer our Estonian Epostel clients to migrate to Sendsmaily and recommend it to future clients. We will also use Sendsmaily for our own needs and partner with them on client projects where appropriate.

NOTE: We are still offering email marketing strategy, consultancy, design and campaigns – just not the software.

Spindo Club will continue and more energy will be placed on that.

New tools & services for helping search and social media marketers have been developed at altex and we will be releasing them in the coming months.

Obviously the recent news about our new status as Estonia’s first Google Adwords Qualified Company shows our commitment to developing paid search marketing services – with a special focus on multilingual Google campaigns in all EU countries.

Trainings and Events

We will continue with both but the formats and content will be enhanced to add even more practical and actionable value. It is our intention to internationalise events – we have one major international event project underway…watch this space.

Mergers, acquisitions etc.

Over the past year we have acquired a stake in Velvet Creative Alliance, sold our stake in Trinidad Consulting and are in the process of selling our stake in UK company Mediadash.

We are currently negotiating to take stakes in other internet marketing companies who we think have strong growth potential.

Our day-to day focus is 100% on altex and ensuring our “membership” of the Velvet Creative Alliance is fruitful for both sides by bringing additional value and options to our respective clients. We are already seeing benefits for both sides.

Altex Ownership

In essence, I believe that altex’s success has largely come from Estonian people (our staff) working for Estonian people (our clients) and therefore it seems morally right that the company should ultimately be Estonian owned and run in order to achieve its full potential.

Currently a number of altex staff do own shares and VCA own a stake too.

I will be looking at divesting more shares to people inside and outside of altex with the end goal of making altex majority owned by active Estonian stakeholders in altex’s success.

If you are interested in buying a stake in altex then get in touch.

One thing that won’t change: altex will continue to share its knowledge and help drive our industry forward.

I could say more but I think that’s enough for now.

Love to hear your comments.

Robin Gurney
Altex Boss “for a little while longer”
robin@altex.ee

Great opportunity to join Estonia’s first Google Adwords Qualified Company as a Search Manager. The ideal candidate will be of graduate calibre, ideally within an IT, analytical, marketing or business degree. The Candidate • You will be familiar with the use of Google AdWords and have solid PPC account management experience ideally including bid management and ROI tracking [...]

Great opportunity to join Estonia’s first Google Adwords Qualified Company as a Search Manager.
The ideal candidate will be of graduate calibre, ideally within an IT, analytical, marketing or business degree.

The Candidate

• You will be familiar with the use of Google AdWords and have solid PPC account management experience ideally including bid management and ROI tracking implementation.
• Strong communication skills with the ability to build rapport with existing and new clients quickly and effectively are essential.
• Candidates must be GAP Qualified and ideally, but not essential, have knowledge of bid management tools.
• You will have at least one year’s experience of Paid Search Marketing and/or SEO.
Email your CV and Motivation Letter to adwords@altex.ee

Pressiteade: Altex Marketing – Eesti esimene internetiturunduse agentuur Altex Marketing on täitnud Google’i nõuded, et saada tunnustus kvalifitseeritud Google AdWords ettevõttena. Tallinn, Eesti, 4.märts 2010 — Altex Marketing OÜ hiljuti saavutatud tunnustus Google AdWords kvalifitseeritud ettevõttena kindlustab nende usaldusväärsust Google AdWords eksperdina ja võimaldab paremini teenindada Eesti ja teisi Euroopa reklaamijaid internetis. Altex Marketing, kes on ammu [...]

Pressiteade: Altex Marketing – Eesti esimene internetiturunduse agentuur Altex Marketing on täitnud Google’i nõuded, et saada tunnustus kvalifitseeritud Google AdWords ettevõttena.

Tallinn, Eesti, 4.märts 2010 — Altex Marketing OÜ hiljuti saavutatud tunnustus Google AdWords kvalifitseeritud ettevõttena kindlustab nende usaldusväärsust Google AdWords eksperdina ja võimaldab paremini teenindada Eesti ja teisi Euroopa reklaamijaid internetis.

Altex Marketing, kes on ammu tuntud Eestis internetiturunduse valdkonnas, pälvis olulise tunnustuse. Saades Google Adwords kvalifitseeritud ettevõtteks, on nad tõestanud, et valdavad suurepäraselt Google’i tasulise otsingu valdkonda ja on saavutanud väga häid tulemusi klikipõhise (PPC) reklaami alal. See saavutus ühendab Altexi väikse eliitgrupi ettevõtetega üle maailma.

Tõnis Hinnosaar

Olen väga rõõmus, et meie tasulise otsimootoriturunduse meeskonda on nüüd avalikult tunnustatud kvaliteetse töö eest, mida me juba mõnda aega teinud oleme.

ütles Tõnis Hinnosaar, Altexi tehniliste teenuste juht.

Ta lisas, “Altex Marketing on esimene Eesti ettevõte, kes on saavutanud Google’lt “kvalifitseeritud ettevõtte” taseme. See staatus kindlustab meie klientidele, et suudame hallata suuri Google AdWords kampaaniaid ja vajadusel saame tugiteenust otse Google’lt endalt”.

Kvalifikatsiooni väga kõrgete nõudmiste täitmine eristab Altexi unikaalset professionaalset staatust teistest konkurentidest. Lisaks Google AdWords maksa-kliki-eest kampaaniate juhtimise teenusele on Altex tõestanud oma ulatuslikku otsimootoriturunduse kogemust mitmetes keeltes, töötades koos Yahoo/Bingi, MSN-i, Neti, Yandexi ja Rambleriga ning viies läbi kampaaniaid kõigis Euroopa riikides, sh. Venemaal.

Google nõuete kohaselt peab igal ettevõttel, kes soovib AdWords kvalifikatsiooni saada, olema vähemalt kaks kvalifikatsioonieksami edukalt sooritanud töötajat. Altexil on neid inimesi kolm ja lisaks võtavad hetkel veel kolm töötajat osa Google’i koolitusprogrammist.

Ilmar Mihkelsoo

Ilmar Mihkelsoo, üks Altex’i Google Adwords spetsialistidest, ütleb naeratades:

Oleme juba mõnda aega olnud otsimootoriturunduse spetsialistid, kvalifikatsioon annab hea tunde, kuid ei muuda eriti minu tööd. Jätkan meie klientide jaoks mitmekeelsete Google AdWords kampaaniate loomisega Euroopas ja Venemaal – nagu seda siiani igapäevaselt olen teinud.

Tõnis Hinnosaar lisab lõpetuseks: ”Meie jaoks on väga oluline olla klientide jaoks usaldusväärne ja kogenud tasulise otsimootoriturunduse partner. Samas tasub siiski meeles pidada, et otsimootorite jaoks on optimeerimine samuti ülioluline ja kuluefektiivne. See on valdkond, millele Altex on pühendunud alates oma alguspäevadest üle viie aasta tagasi.”

Altex Marketingi kvalifikatsiooni andmed leiab Google veebilehelt.

Altex Marketingiga saab ühendust www.altex.ee

Altex Marketingist

Altex Marketing OÜ on Eesti esimene internetiturundusele spetsialiseerunud mitmekeelne agentuur, mis asutati 2005. a. Suurem osa kliente on Eesti keskmise suurusega või suured eraettevõtted ja avaliku sektori organisatsioonid. Lisaks suureneb kliendibaas Euroopa riikidest.
Lisainfo saamiseks külasta www.altex.ee või helista +372 6210029

Altex Marketing
Joe 9-8
Tallinn 10151
Estonia
adwords@altex.ee

Press release from: altex marketing– Altex Marketing, Estonia’s first internet marketing agency, have become a Google AdWords Qualified company. Tallinn, Estonia, March 3, 2010 — Altex Marketing’s recent qualification as a Google AdWords Company solidifies their Google credentials and allows them to better serve Estonian and European internet advertisers. Altex Marketing, long recognised as internet marketing experts [...]

Press release from: altex marketing– Altex Marketing, Estonia’s first internet marketing agency, have become a Google AdWords Qualified company.

Tallinn, Estonia, March 3, 2010 — Altex Marketing’s recent qualification as a Google AdWords Company solidifies their Google credentials and allows them to better serve Estonian and European internet advertisers.

Altex Marketing, long recognised as internet marketing experts in Estonia, have added another feather to their cap. By becoming a Google AdWords Qualified company, they’ve demonstrated both a mastery of Google’s paid search and a history of successful PPC management and join a small elite group of companies around the globe.

Tõnis Hinnosaar

I am so pleased that our paid search marketing team now has public recognition of the quality of work they’ve been doing for some time now.

said Tõnis Hinnosaar, Head of Technical services at Altex.

He added, “Altex Marketing is the first Estonian company to receive the certification of being a “Qualified Company” from Google. The Google Adwords Qualified Company status gives our clients the reassurance that we can manage large Google Adwords campaigns and when needed, receive assistance directly from Google itself”.

The qualification’s highly demanding requirements help distinguish Altex’s unique professional status from other competitors. Besides Google Adwords pay-per-click management services, Altex has proven its extensive multilingual search marketing experience working with Yahoo/Bing, MSN, Neti, Yandex and Rambler and has conducted campaigns in every European country plus Russia.

Google requires that any company seeking AdWords qualification have at least two employees take, and pass, their qualification test. Altex has three with three more currently participating in the training programme.

Ilmar Mihkelsoo

Ilmar Mihkelsoo, one of the Google Adwords Professionals working at Altex, smiles when he says:

We have been search engine marketing experts for some time, the Qualification does make me feel good but it won’t change much in my job. I will keep on creating and managing multilingual Google Adwords campaigns for our clients in Europe and Russia – just like I do everyday.

As a final word Tõnis Hinnosaar added: ”Whilst it’s important for clients to have a trusted and experienced paid search marketing partner it’s worth remembering that search engine optimisation is also extremely important and cost effective too. This is an area where Altex has been specialising since day one, over five years ago.”
Verification of altex marketing’s Qualification can be found on Google’s website.

Altex Marketing may be contacted at www.altex.ee

About Altex Marketing

Altex Marketing oü is Estonia’s first specialist multilingual internet marketing agency, established 2005. Most of their clients are medium to large private companies and public sector organisations in Estonia and a growing client base in 10 European countries.
Visit www.altex.ee for more information or call +372 6210029

Altex Marketing
Joe 9-8
Tallinn 10151
Estonia
adwords@altex.ee

Kuidas saada kingituseks endale koht Internetirevolutsiooni kursusele, vaata siit videost:

Siin siis veel kord vajalikud sammud:

1. Hakka minu Facebooki lehe fänniks: http://www.facebook.com/internetiturundus
2. Kommenteeri seda sama videot mu Facebooki lehe seinal ja kirjuta, et miks soovid selle kursusega liituda, mida soovid ellu viia ja  miks just sina peaksid selle kingituse saama.

7nda märtsi õhtul valin välja 5 parimat vastust ja võtan võitjatega Facebooki kaudu ühendust.

There is little doubt that email marketing when conducted professionally is an important and effective channel and worthy of inclusion in the marketing mix.

However, spam is more than annoying, it’s time consuming, damages reputations, is morally wrong, often illegal and also ties up bandwidth and resources on computers and routers all over the Internet.

What can be done to reduce spam and yet still keep email marketing working for the benefit of all?

e!SPÄMM conference on April 15th in Tallinn aims:
· To provoke debate around the key issues
· To identify “what is spam” and the legal and moral positions for list owners, advertisers, email software developers and email marketing agencies.
· To clarify the terminology used in email marketing

A successful outcome will be if advertisers, agencies, software developers and internet services providers all learn and act upon new ideas that have the end result of reducing spam in Estonia and making ethical email marketing more popular and effective.

Details about speakers, subjects, booking etc. will follow soon.

There is little doubt that email marketing when conducted professionally is an important and effective channel and worthy of inclusion in the marketing mix. However, spam is more than annoying, it’s time consuming, damages reputations, is morally wrong, often illegal and also ties up bandwidth and resources on computers and routers all over the Internet. What can [...]

15. märtsil tuleb välja uus vinge internetiturundus e-kursus Internetirevolutsioon.

Kursus sisaldab tunde ja tunde internetiturunduse alaseid õppevideosid ja praktilisi juhendeid. Kursusest saad kõik vajaliku eduka müügi tegemiseks läbi interneti.

Kursus on eelkõige suunatud väikestele ja keskmistele ettevõtetele ning inimestele, kes soovivad luua oma internetiäri. Rohkem infot kursuses sisalduva kohta siin: http://internetmarketing.ee/internetiari-e-kursus/

NB! Kiirematele tegutsejatele langevad osaks boonused. Kõik märtsikuus liitujad saavad lisaks endale 3 kuuks postkasti ajakirja Director (väärtus 408 kr). Esimesed 50 liitujat saavad lisaks konto minu link building veebiteenusele Link Militia (väärtus üle 900 kr), mille abil saab enda veebi suunas lihtsalt luua sissetulevaid viiteid ja tõsta oma positsiooni Googles.

Saa osa limiteeritud boonusest!

Pane oma nimi kirja ja saad teavitatud e-kursuse Internetirevolutsioon välja tulemisest enne teisi.

See ei kohusta sind millekski, aga annab sulle võimaluse saada boonuseid enne kui need otsas.

Sinu eesnimi:   Sinu e-post:  

What I personally suspect is happening in Estonia right now is that the recession is accelerating the growth in internet usage and how consumers (B2C and B2B) access a range of services looking for best value. Faced with tough economic times (and a long cold winter), Estonian consumers are consuming more media, not less of it, [...]

What I personally suspect is happening in Estonia right now is that the recession is accelerating the growth in internet usage and how consumers (B2C and B2B) access a range of services looking for best value.

Faced with tough economic times (and a long cold winter), Estonian consumers are consuming more media, not less of it, especially electronic media like the Internet and TV. In fact, the recession could be actually driving Internet usage among people looking for advice and information to deal with recession related issues.

Seems obvious? Interesting? Read the rest of my post (where I identify some of the specific areas of increase) in Eturundus forum

The winter Olympics are off to an interesting start, as always. And while I’ve only caught parts, I did manage to watch short track skating when Apolo Ohno miraculously won silver. From the qualifying heats to the final race he was pretty amazing to watch.

While his competition in those qualifying races wasn’t super stiff, you could still see the mark of experience…As well as how strong and fit he is going into this competition. In both of those early heats he calmly hung out in the back of the pack waiting for the chance to make his move.

Then, when that chance came, he made it in a big way. In the second qualifying heat he passed all five other skaters with one huge burst of speed…flying past them so fast he easily gained, and held, a half-lap lead for the rest of the race.

Pretty impressive for a guy who’s old enough—and medaled enough—to retire happily. Yet here he is again, past the age when most speed skaters retire, and he’s never been more prepared to compete and win!

In a recent Seattle Times profile of Apolo Anton Ohno (http://seattletimes.nwsource.com/html/olympics/2010986192_ohno07.html ), Ron Judd said “In his 13 years in the sport, Ohno has become an advanced student of short-track. He watches race tape like a football coach. He studies other teams’ training regimens. He has soaked up all the sports-performance knowledge thrown his way in a decade of residence at the Olympic Training Center in Colorado Springs and used it to retool his body to compete with younger racers whose legs don’t scream as loudly at the end of the day.”

By now you’re probably wondering what all this has to do with marketing your business. Well, there’s a lot you can learn from Ohno’s example.

Here’s a guy who has been competing successfully since he was 14 years old, yet he’s still trying to get better. And he does it by studying the competition, seeing what others have done and are doing today, then changing his own training regimen as a result. And practicing hard.

When was the last time you truly studied your competition’s marketing? Or analyzed what worked and what didn’t in your last marketing campaign?

If you’re like most entrepreneurs, the answer to both of those questions is: “Never!”

What about training? What are you doing to make sure your next marketing effort is more successful than your last? If the answer is nothing, then the chances are good that you’re not going to be any more successful down the road.

If you want to grow your business you’ve got to practice, train, and frankly, do what most other entrepreneurs don’t. Below are three things you can do right now to help turn yourself into an Olympic caliber entrepreneur:

1) Watch your competition. Ohno regularly looks at other teams training regimens. Then he takes what he learns and applies it to his own skating.

Most entrepreneurs never take the time to see what their competition is doing. Yet that’s one of the best ways to figure out what you could or should be doing to grow your business.

So take some time to do a bit of Internet research and see what your competition offers, how they offer it, what they charge, and how they market themselves.

2) Study.  Marketing is one of the most important aspects of running a business. Because if you don’t market your business effectively, no one will know you exist or what you have to offer and you won’t have any clients. Without clients you don’t have a business.

Yet few entrepreneurs spend any time at all studying marketing. While you can’t exactly watch and analyze race tapes, you CAN review books filled with winning advertising and marketing campaigns. Many books written by Ad greats John Caples or David Ogilvy are packed with sample ads and breakdowns of what made them great.

3) Practice. Olympic athletes practice a lot…WAY more than most entrepreneurs for sure. Apolo Ohno practice three times a day. And even then he still doesn’t always win in competition.

Few entrepreneurs practice marketing at all, yet they expect to win all the time. And are discouraged when they don’t.

Need to write new content for your Website? Don’t expect to get it perfect the first time. Create many practice drafts, then edit until it’s the best it can be. If you’re planning to send out a sales letter, write a few versions and test them. Then refine them until you’re getting the results you’re after. 

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